When you’re building your brand, from the ground up or to new heights, you need a dedicated partner who believes in you. Signature Beauty believes in the unlimited potential of Roos & Roos, a brand with an authentic identity, powered by the experience and passion of the mother-daughter duo who founded it.
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With years of experience in building and growing brands, Roos & Roos knew to call on Signature Beauty to launch their brand in the Benelux.
Luxury, beauty, and individuality. That is Roos & Roos. The founders behind this Parisian brand with Dutch roots are mother Chantal Roos and daughter Alexandra Roos. An icon in the beauty world, Chantal Roos launched genre-defining fragrances, such as Opium by Yves Saunt Laurent. An accomplished musician, Alexandra shared her mother’s love for art. Together, they’ve created a luxurious line of stunning fragrances, made in France and developed with only the best ingredients.
Since its launch in 2014, the Roos & Roos brand has become a familiar name in the French beauty market. In addition to the quality of the product and product design, the founders’ deep knowledge of the industry and local connections were key to the brand’s success. Understanding the importance of market proximity and a rich network, Roos & Roos engaged Signature Beauty, a B&S company, to help them execute an equally powerful launch in the Benelux.
Brand is everything in the beauty world. That’s why we took a brand-building approach to the launch. Representing the brand at top trade shows, such as the TFWA in Cannes, boosted Roos & Roos’s exposure.
Press events, fully designed and executed by Signature Beauty’s in-house marketing team, created additional buzz around the Roos & Roos brand. Interviews with Chantal and Alexandra Roos gave the Dutch press an intimate look into this rising brand.
Leveraging our strong customer relationships, we promoted the Roos & Roos brand to key retailers in our network. By taking over the distribution of the line within the Netherlands, Roos & Roos was fully prepared for launch.
The early success of the Roos & Roos brand in the Netherlands, from the press events to its launch in Douglas, is a sign of things to come. Their creativity and expertise made a perfect match for Signature Beauty. Together, we will continue to boost awareness and sales by building on their strong identity, launching powerful campaigns, and connecting the brand with retailers and consumers in the Benelux.
