Dutch by heritage, entrepreneurs by nature

It were the 1970s when two college friends (Blijdorp & Streng) took on a job for a local Dutch shipping company. The company offered sailing trips on international waters, providing passengers the opportunity to buy tax-free goods in a unique shopping experience.

Recognising the potential of this concept, the two friends developed compelling ads in local newspapers to attract even more passengers. A phenomenal business decision. Passenger demand grew significantly and with that, its sales. A few successful years later, the two friends took over the company. It was the birth of what we know today as B&S.

Determined to expand its growth potential, B&S scaled up and grew its product and service portfolio in a rapid pace. Over the next decades, its supply chain capabilities, global network and trading expertise kept evolving in various distinctive markets and channels.

Because of this drive to reach beyond the ordinary, B&S is the global player we are today. A company that excels in making premium consumer goods available to everyone, anywhere.