At B&S, we enjoy partnering with the best brands in the world. Because when we bundle our strengths, great things happen. Our collaboration with Mont Blanc, known for its high-end writing instruments, leather goods, watches, and accessories, is evidence of that.
Contact now
Mont Blanc’s craftmanship and powerful branding, combined with our extensive experience in consumer electronics and travel retail, resulted in the successful launch of Mont Blanc’s newest product, the MB 01 wireless headphones, to a highly international audience.
Mont Blanc stands for craftmanship and quality. They have an international mentality and select partners with experience and a focus on excellence. That’s why their writing instruments are completed in Hamburg, their leather goods in Florence, and their watches in Switzerland. With the introduction of their newest technology category, they honoured their commitment to working with the most experienced partners in the business. By joining forces with B&S to launch their wireless headphones, they found a strategic partner with not just extensive experience in consumer electronics but also in reaching a major target group: international travellers.
Our Capi retail stores, located in domestic and international airports, serve a diverse audience with the best consumer electronic brands. High-end in-store design and marketing campaigns have helped numerous brands enter this exciting market. Adding Mont Blanc’s newest creation to our collection instantly expanded the reach of the Mont Blanc brand while enriching the Capi offering.
Specially designed seating, replicating the in-air experience, as well as action marketing tables, allowed travellers to take a test drive of the noise-cancelling headphones.
Customers enjoyed an exclusive offering, receiving a free power bank with their purchase of the headphones. A give-away further generated excitement around the brand.
Professional promoters received face-to-face training on the Mont Blanc brand and the product offering, thereby serving as an extension of the brand.
There was no way around the Mont Blanc brand in our Capi stores. The campaign leveraged the strengths of the Capi total-solution retail concept, from introducing custom designed displays to interacting with customers in person. Mont Blanc amplified its exposure by showcasing the brand and the product to thousands of daily visitors that perfectly matched their target group. An growing number of store visitors entered the product giveaway, providing Mont Blanc with the unique opportunity to engage potential customers in a more personal way.
The luxury MB 01 headphones initially launched in 14 Capi retail stores. The in-store marketing campaigns built on Mont Blanc's already strong branding and storytelling, while extending their reputation for craftsmanship to the electronics category.
Mont Blanc’s young technology category is well on its way to becoming a permanent fixture of the brand. The promotion strategy leveraged the audience and unique marketing capabilities of the Capi electronic retail stores at major airports. Their beautifully designed and expertly crafted headphones are now available to a large audience of travellers looking for high-end products to enrich their travel experience.
