Our renewed brand is designed to tell the story of a unified, stronger company and its transformation, drawing on 150 years of entrepreneurship.
We are B&S. King of Reach
Since its inception, B&S has consistently connected brands and people on a global scale.
We are not a conventional company; we evolve continuously to deliver on our mission – to make premium consumer goods available to everyone, anywhere. With our ever-growing international network and local presence, we bring suppliers, brand owners, logistics partners, service providers, wholesalers, retailers and consumers all over the world together that are in many ways difficult to connect.
But as technology moves forward, the way we achieve our mission evolves too. Our evolved corporate and visual identity embody our global reach and tech-driven approach, and position B&S as tech company in the consumer goods industry with a very strong global network.
Making premium consumer goods available to everyone, anywhere
One strong B&S
The rebrand of B&S represents our evolved business model and redefined focus as tech company in the consumer goods industry. In addition, it feeds the synergy potential of our business portfolio by unifying our activities globally under the same B&S label.
B&S is identified by the B&S logotype, that only appears in black or white. It stands for our strength and unity, which is symbolic for our simplified communications towards a brand that everyone recognises and understands.
King of Reach is a payoff that feeds our purpose. With our ever-growing global network, we set the standard for unmatched reach in geographies, in partnerships, in innovation, in marketing, in e-commerce.
Our bold, strong new primary typeface “platform” underlines our key messaging. Our secondary typeface “Inter” complements the primary typeface in copy text.
We see the world as our playing field. This is reflected in our design language by means of our ‘shape’. It is derived from the four corners of the world, representing our business expansion in all directions.
Our colour scheme is inspired by the colours of the earth. It reflects our reach to all far corners of the world.
Get a head start!
Help tell our story with our media kit. In case of further questions or needs, contact our brand team.